If you’re on Linkedin, X or in SEO communities you’ll see everyone is talking about how to rank in LLMs.
Some will talk about complicated ‘new’ concepts like vector embeddings (wtf are they) and brand context wrapping (huh?).
Others are simply saying AI SEO is just SEO. You do good SEO, you rank in search engines, therefore you get mentioned in AI overviews.
I’ve done a lot of thinking about this, and as always, I believe the truth is somewhat nuanced. Here’s my take:
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And that’s a wrap. Hit reply if you have any comments or questions, I read every one.
Thanks
Joe Davies